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Invest for Impact

MISSION MARKETS FACILITATES FIRST TRANSACTIONS ON IMPACT INVESTMENT PLATFORM

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FOR IMMEDIATE RELEASE: February 3, 2011

NEW YORK—After recently launching the world’s first fully functional, FINRA-regulated electronic impact investment platform, Mission Markets has executed its first two transactions. This is a significant milestone for Mission Markets in realizing its goal of increasing transparency, efficiency, liquidity and volume of capital flowing into these new markets.

A recently published report on impact investing by J.P. Morgan and the Rockefeller Foundation estimates an investment opportunity of between $400 billion and $1 trillion and classifies impact investing as an emerging asset class.

“This is a pivotal moment in Mission Markets’ history and for the impact investing space,” says Mission Markets Founder and CEO Mike Van Patten, “These first two investments show that impact investors are willing to trust in and use our electronic marketplace to find new opportunities and diversify their portfolios

The two companies that have raised capital through the Mission Markets investment platform areHotfrog LLC, an early stage, triple bottom line new media company with Rockefeller family lead investment and Lumni, Inc., an international pioneer in human capital financing that facilitates investment in higher-education for low-income students. The investments come from a Family Office and a High Net Worth Individual.

“We are honored to be one of the first companies to successfully transact on the Mission Markets investment platform,” says Laurie Lane-Zucker, Hotfrog’s CEO, “This transformational infrastructure is critical to the maturation of the impact investing industry.”

Felipe Vergara, Lumni’s CEO notes, “Lumni is thrilled to start working with Mission Markets. We believe Mission Markets will be a key partner in our vision to invest in human capital and transform the lives of hundreds of thousands of talented young students.”

Mission Markets anticipates a dramatic increase in transaction opportunities benefiting mission-driven companies, organizations, and projects as the impact investing industry grows. If you are an accredited investor interested in learning more about impact investment opportunities or a socially or environmentally focused company seeking capital, click here to become a member. For more information on Mission Markets, visit www.missionmarkets.com.

Hotfrog LLC is a Founding B Corporation led by award-winning media entrepreneur Laurie Lane-Zucker that has attracted lead investment of $500,000 from Marion Rockefeller Weber, a highly regarded philanthropist and social venture investor.

Lumni Inc. designs and manages impact-investment funds that invest in diversified pools of students. Lumni operates in the U.S., Mexico, Colombia and Chile. Among Lumni’s investors are Calvert andMicroVest. Founder and CEO Felipe Vergara is an Ashoka Global Fellow and Endeavor Entrepreneur.

Mission Markets has launched the first secure, FINRA-regulated impact investing marketplace that provides accredited investors, investment advisors, and other financial professionals with an efficient way to identify, evaluate, and invest in socially and environmentally focused companies.

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Author: Mission Markets

Mission Markets operates a financial marketplace for the impact and sustainability community. On the Mission Marketplace members can raise capital, discover investment opportunities, buy and sell environmental credits, access comprehensive data and information, promote valuable products and services and connect with a community of like minded stakeholders. Our goal is to increase the flow of information and capital within the impact and sustainability sector and expand the stakeholder community as a whole.

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